Privacy Policy
Your privacy is important to us. This policy explains how we handle your personal data.
Last updated: March 2026
1. Information We Collect
We collect information you provide directly to us when you create an account, make a purchase, subscribe to our newsletter, or contact us. This includes:
• **Personal Information:** name, email address, phone number, shipping address, billing address.
• **Payment Information:** credit card details, PayPal account (processed securely via third-party payment processors — we do not store your full card details).
• **Account Information:** username, password (stored in hashed form), order history, wishlist.
• **Communication Data:** messages you send us, support tickets, feedback.
• **Browsing Data:** pages visited, products viewed, search queries, referral source, device information, IP address.
2. How We Use Your Information
We use the information we collect to:
• Process and fulfill your orders
• Send order confirmations, shipping updates, and receipts
• Manage your account and provide customer support
• Personalize your shopping experience and recommend products
• Send promotional emails and newsletters (with your consent)
• Analyze site usage to improve our website and services
• Prevent fraud and ensure security
• Comply with legal obligations
3. Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
• **Payment Processors:** to process your transactions securely (e.g., Stripe, PayPal).
• **Shipping Partners:** to deliver your orders (e.g., courier services, postal services).
• **Analytics Providers:** to help us understand how our website is used (e.g., Google Analytics).
• **Legal Authorities:** when required by law or to protect our rights.
4. Data Security
We implement industry-standard security measures to protect your personal data:
• SSL/TLS encryption for all data transmission
• Hashed password storage (bcrypt)
• Regular security audits
• Access controls limiting employee access to personal data
• Secure payment processing through PCI-compliant providers
While we strive to protect your data, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security.
5. Cookies
We use cookies and similar technologies to:
• Keep you signed in to your account
• Remember your shopping cart and preferences
• Analyze site traffic and usage patterns
• Deliver personalized content and advertisements
You can control cookies through your browser settings. Disabling cookies may affect some features of our website.
6. Your Rights
Under applicable data protection laws, you have the right to:
• **Access** your personal data
• **Correct** inaccurate data
• **Delete** your personal data ("right to be forgotten")
• **Restrict** processing of your data
• **Port** your data to another service
• **Object** to processing for direct marketing
• **Withdraw consent** at any time
To exercise any of these rights, contact us at privacy@darkflame.com.
7. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Order and transaction data is retained for a minimum of 5 years for legal and accounting purposes.
8. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of significant changes by posting a notice on our website or sending you an email. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.
Questions about our privacy practices? Contact us at privacy@darkflame.com